Crystal Czupinski
Marketing and Strategy

What first drew me to marketing and what’s kept me here for more than 18 years is its power to influence behavior and create positive change. At its best, marketing doesn’t just sell; it inspires, educates, and strengthens communities.

I’ve had the privilege of partnering with Fortune 500 companies and nonprofits alike, leading campaigns that span B2B and B2C audiences. Along the way, I’ve collaborated with incredible teams at agencies like Campbell-Ewald and McCann Detroit, delivering work for organizations such as the National Fatherhood Initiative, HAVEN, Detroit Rescue Mission Ministries, the DRE Project, and Independence Rides.

From shaping strategy to executing omni-channel campaigns (including digital, social, print, radio, and direct marketing) I thrive on guiding ideas from vision to impact. My focus is always the same: to use marketing as a force for good, helping brands and organizations connect with people in meaningful ways. Let us help you simplify the complex, bring order to the process, and deliver work that makes a lasting impact for your nonprofit organization. 

Before joining the workforce at advertising agencies, I received a Bachelor's of Business Administration in Advertising, Marketing & Management from Northwood University.