MiNDS Marketing deliverables can include:

• High level annual marketing plans

• Go to market channel plans

• Audience personas, journey maps & snapshots

• Brand books & guidelines

• Creative briefs & production direction

• Workshops for marketing deliverables

• Messaging strategy & content calendars

• Provide suggestions for best practices by advertising channel

• Brand strategy development: Aligning campaigns and channels with overarching business objectives.

• Market positioning: Crafting go-to-market strategies based on audience insights and competitive analysis.

• Stakeholder management: Acting as a liaison between clients, creative teams, media, and production.

• KPI development and reporting: Defining success metrics and translating campaign results into business impact.

• Marketing analytics: Partnering with analytics teams to optimize campaigns based on performance data.

• Testing and iteration: Using A/B testing and market feedback to improve creative and media performance.

• Writing & creative development Briefs: Translate client goals into clear, inspiring briefs for creative teams.

• Ideation facilitation: Lead brainstorming sessions to shape bold ideas into real solutions.